- point-of-purchase
-
adjective
Date: 1939
of or relating to the place (as a supermarket aisle) where a decision to purchase is made <point-of-purchase displays>
New Collegiate Dictionary. 2001.
point-of-purchase
Look at other dictionaries:
point of purchase — ˌpoint of ˈpurchase written abbreviation POP noun points of purchase PLURALFORM [countable usually singular] MARKETING COMMERCE the place where a product is bought: • Refunds ca … Financial and business terms
point-of-purchase — ˌpoint of ˈpurchase written abbreviation POP noun points of purchase PLURALFORM [countable usually singular] MARKETING COMMERCE the place where a product is bought … Financial and business terms
Point of Purchase — Point of sale in einer Wal Mart Filiale Der Begriff Verkaufsort (englisch: Point of Purchase (PoP) oder Point of Sale (PoS)) bezeichnet im Marketing aus Sicht des Konsumenten die Einkaufsstelle, zumeist ein Kassenarbeitsplatz, und aus Sicht des… … Deutsch Wikipedia
point-of-purchase — ¦ ̷ ̷ ̷ ̷ ˈ ̷ ̷ ̷ ̷ adjective : of or relating to the place (as a supermarket aisle) where a decision to purchase is made compare point of sale herein * * * /poynt euhv perr cheuhs/, adj. designating or in use at a retail outlet where an item… … Useful english dictionary
point-of-purchase — /poynt euhv perr cheuhs/, adj. designating or in use at a retail outlet where an item can be purchased; point of sale: point of purchase displays to entice the buyer. * * * … Universalium
point of purchase advertising — ➔ advertising … Financial and business terms
point-of-purchase advertising — UK US noun [U] ► MARKETING, COMMERCE advertising for products and services at the places where they are bought … Financial and business terms
point of purchase promotions — (POP) Elements of promotional campaigns for products and services sold at retail that are prominently and timely displayed in lobby and counter areas … Glossary of postal terms
point of purchase — point′ of pur′chase n. bus a retail outlet, mail order house, or other place where an item can be purchased Abbr.: POPP.O.P. Also called point′ of sale′. Etymology: 1950–55 point′ of pur′chase, adj … From formal English to slang
Point of Purchase - POP — A place where sales are made. On a macro level, a point of purchase may be a mall, market or city. On a micro level, retailers consider a point of purchase to be the area surrounding the counter where customers pay. Also known as point of sale .… … Investment dictionary
