run-of-paper

run-of-paper
adjective Date: circa 1923 to be placed anywhere in a newspaper at the option of the editor <
run-of-paper advertisement
>

New Collegiate Dictionary. 2001.

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  • run-of-paper — | ̷ ̷ ̷ ̷| ̷ ̷ ̷ ̷ adjective : to be placed anywhere in a newspaper at the option or discretion of the editor run of paper advertisement abbr. R.O.P. * * * /run euhv pay peuhr/, adj. See R.O.P. [1950 55] …   Useful english dictionary

  • run-of-paper — /run euhv pay peuhr/, adj. See R.O.P. [1950 55] * * * …   Universalium

  • run of paper — Denoting an advertisement in a paper, magazine, etc. , in which the publisher decides where the advertisement shall be placed. This is offered at a lower rate than an advertisement set in a specified position in the publication …   Big dictionary of business and management

  • run of press — UK US adjective (abbreviation ROP) MARKETING ► RUN OF PAPER(Cf. ↑run of paper) …   Financial and business terms

  • run of publication — UK US adjective (abbreviation ROP) MARKETING ► RUN OF PAPER(Cf. ↑run of paper) …   Financial and business terms

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