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111Shoplifters: New Retail Architecture and Brand Spaces (2018)
Retail is dead, long live retail. Shoplifters explores innovative store concepts and provides expert insights into how brands can engage with their customers in novel ways. Disrupted by online… 5033 руб112A New Brand World , Fenichel Stephen (2003)
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often… 1092 руб113The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand , Pamela Skaist-Levy, Gela Nash-Taylor (2015)
Part memoir, part business manual, and 100% juicy - the inside story of Juicy Couture, one of the most iconic brands of our times Juicy Couture is one of the best-known clothing brands in the world… 1171 руб114Chasing Digital. A Playbook for the New Economy , Anthony Stevens
Learn how to succeed in the digital economy The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find… 1430.29 руб электронная книга115Decoding the New Consumer Mind. How and Why We Shop and Buy , Kit Yarrow
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer… 1756.07 руб электронная книга116The Last Days of New Paris , Mieville C. (2017)
A thriller of a war that never was - of survival in an impossible city - of surreal cataclysm. In The Last Days of New Paris, China Mieville entwines true historical events and people with his… 535 руб117Winning New Business For Dummies , Stewart Stuchbury
Win more new business today New business is the lifeblood of every company– and this book expertly guides you through the process of securing more than your fair share of it. If you're a… 1775.1 руб электронная книга118Boxed and Labelled: New Approaches to Packaging Design: 2 , Robert Klanten (2011)
The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is… 4606 руб119Engage!, Revised and Updated. The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web , Brian Solis
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape… 1234.81 руб электронная книга120Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising , Joseph Jaffe
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than… 2337.52 руб электронная книга