choice
131Choice Market — A market in which the spread between the bid and the ask for a given financial instrument is zero meaning that, at any point in time, the instrument can be bought for the same price as it can be sold in the market. This type of market only occurs …
132choice criteria — The critical attributes made use of by a consumer in evaluating alternative products. Choice criteria can include the colour of the packaging, the perceived taste of the product, expectations related to the brand (e. g. the reliability of a make… …
