product
111product base — ➔ base * * * product base UK US noun [C] MARKETING ► the range of products or services that a company sells: broaden/expand/increase the product base »The group s strategy is to boost margins by increasing the customer and product base …
112product line — ➔ line * * * product line UK US noun [C] (also line, also product range) MARKETING, COMMERCE ► a range of similar products or services that are sold by the same company, with different features and different prices: »Apple s iPod is a very… …
113product line stretching — ➔ line stretching * * * product line stretching UK US noun [U] MARKETING, COMMERCE ► PRODUCT LINE EXTENSION(Cf. ↑product line extension) …
114product orientation — ➔ orientation * * * product orientation UK US noun [U] PRODUCTION, MARKETING ► an approach to business that emphasizes the importance of having a good product and production process: »In the post industrial information age, the focus of companies …
115product parity — ➔ parity * * * product parity UK US noun [U] MARKETING, COMMERCE ► similarity between products of the same type: »We live in an age of product parity, when most offerings are essentially good. »The market share of top brands has dropped because… …
116product deletion — UK US noun [C or U] COMMERCE, PRODUCTION ► a situation in which a manufacturer permanently stops selling a particular product: »Product deletion of slow moving items is encouraged to make space for new items. → Compare PRODUCT WITHDRAWAL(Cf.… …
117product development — UK US noun [U] MARKETING, PRODUCTION ► the process of creating or improving a product or service and managing it during all stages from design through marketing: »The company s disappointing performance was blamed on not keeping pace with… …
118product management — UK US noun [U] MARKETING, COMMERCE ► the process of planning and control of the marketing of a particular product or service, or of a company s products or services in general: »Product management starts with the identification of a potential new …
119product profitability — UK US noun [U] COMMERCE ► the amount of profit that a particular product or service makes in a particular period: »The Senior Manager is responsible for the overall product profitability throughout India and developing and implementing of the… …
120product review — UK US noun [C or U] ► COMMERCE, MARKETING a report in a newspaper, magazine, or programme in which an expert gives an opinion about a product or compares various similar products: »This month s product reviews look at the latest satellite… …
